The third step towards a long term keyword strategy is to create awesome landing pages for all the keywords you want to be found for. We would advise you to do that in a well structured manner. Start by putting the list of keywords you have made in a table. A table (use for instance Excel or Google Docs /Sheets to set one up) forces you to set up a structure and to make a landing page for all the search terms you came up with. Put the search terms in the first column and add columns in which you put the different levels of your site’s structure.