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Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).